Brand Identity is the outward expression of your brand, including its name and visual appearance. Brand Image is the overall impression created in the mind of your potential customers. Your brand is the most valuable asset of your company. In order to plan and implement a brand strategy, the current state of your business must first be analyzed to uncover needs that are unique to you and your industry. It’s only by gaining this understanding, and comparing it with your vision, that the brand strategy can be revealed.

We will help you plan your strategies, define your goals and build each of the required tools to meet your objectives. Our essential brand identity solutions include (sequentially):

1. Brand Evaluation and Position – 7:12 will work alongside your company representatives to investigate the nature and personality intrinsic to your current brand to define the core values of your brand. We will also identify and measure the economic benefit of your brand.
2. Objectives and Goal Setting – Without goals and objectives success cannot truly be measured. 7:12 will work with you and your executive staff to set achievable goals for your marketing.
3. Marketing and Visual Direction – 7:12 will use your company’s unique brand identity to convey the benefits and values of your products and services to your target market in persuasive and memorable ways. We will perform extensive market research to systematically gather and analyze data and information about your customers, competitors and market. We will ensure that your company’s advertising, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement are in perfect alignment with your brand identity.
4. Conversion Planning and Sales Strategies – With your objectives and goals in mind, 7:12 will work with your sales team to determine sales strategies and conversion planning. This will help our Brand Identity Department create a Marketing and Advertising plan that produces the results you expect.
5. Corporate Identity Development – After we have exhaustively analyzed your company’s vision and uncovered the needs that are unique to you and your industry, 7:12 will systematically develop a brand that will be rooted in your company’s vision and driven by the principles of differentiation and sustained consumer appeal. We believe that finding a market niche is an important step in developing your core competencies. By assessing your brand, analyzing your competitors and considering corporate goals and objectives, our team can develop a strong brand strategy and identity that will make you the leader in your industry.
6. Print Media Design and Development – Even before the first word of any newsletter or marketing piece is read, an impression about a company is conveyed by its visual impact. Integrating brand-conscious thinking into communications is so critical yet it’s hardly ever done by design groups and advertising agencies. Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones – here’s a chance to lay a strategic branding foundation to energize or re-energize your entire company.
7. Branded Interactive Media and Online Video Design and Development -
   
   • Live Website Video Spokespeople – Imagine what a "live person" delivering your sales message could do for your sales. Forget the typical blobs of text and banners! Now, you can "customize" an actor/actress of your choice, and they'll deliver your custom message with enthusiasm and clarity.
   • Virtual Training Platform – Our Virtual Training Platforms (VTP) allows corporations to house their training, recognition and communications for their internal or external distributors, sales force or employees into one cohesive platform. This unique and powerful portal combines video and content management that can be easily shared and updated quickly
   • Custom Video Solutions – 7:12 can create and deliver professionally produced television broadcasts, direct response and TV commercials, training and instructional videos, web-mercials and more!
   • Professional Voiceover Services – 7:12 allows you to work with the industry's top voiceover professionals from anywhere in the world! We are voiceover and audio production specialists that utilize state-of-the-art studios to create compelling voiceovers for clients of all sizes.
   • Video Marketing Systems – Our fully-automated Video Marketing Systems increase traffic to prospects and prospects to sales conversions! Our systems include everything you need for a state-of-the-art turnkey, on-line internet marketing campaign.
8. Branded Web Design and Development – A website can make or break the overall perception of your business. 7:12 will use your company’s unique brand identity to help you establish an online presence that will be fully branded, fully functional, and completely professional.
9. Internet and E-mail Marketing –

   

   We help solve the complexities of search engine and online marketing, allowing you to focus on running your business. We will help you gain, maintain and retain valuable customers. We offer personalized service and hands-on account management that cannot be matched. With 7:12 powering your internet marketing you’ll enhance your customer relationships, strengthen your brand, and increase your web marketing ROI. Our internet marketing includes:
   • Search Engine Optimization – Our Search Engine Optimization services help your website to be listed in the natural (organic) search results of Google®, Yahoo!® and MSN® for selected keywords. We will also provide keyword research, keyword creation, website coding, ongoing website content editing, link building, placement, and more.
   • Paid-Search Campaigns – We set up, create and manage a paid-search campaign that puts your business within the paid or sponsored sections of a results page. Your paid search campaign will run exclusively on top-tier search engines, such as Google®, Yahoo!® and MSN®, accounting for more than 86% of all searches on the Web. Paid Search campaign work includes keyword research, budget recommendations, weekly reports, ad monitoring, ad creation, maximizing ROI, and more.
   • Online Display Advertisements – We set up, create, and manage effective Online Display Advertising campaigns that allow you to target your audience and access the web's largest publishers.
   • Email Marketing – We will set up, create, and manage monthly E-mail Marketing campaigns for your business.